What exactly is the Founding 250 offer?+
Founding families get the complete system at $14, the lowest price it will be, and it’s yours to keep. The founding price rises for later families. Kidley+ (the live coach, the journal, and your kids’ story studios) is a separate, optional $9/mo, cancel anytime.
Is this backed by doctors and child development research?+
Yes. Every protocol is built on the science of co-regulation, attachment theory, and developmental psychology; and reviewed against current paediatric guidelines. The warm-and-firm method is grounded in the work of leading child development researchers (Bowlby, Siegel, Delahooke, Bryson, Kennedy). Red flags and safety notes in every protocol mark the points where extra clinical support may be needed. This is education, not medical advice; but the principles underneath are.
Is the $14 a one-time payment?+
Yes. $14 is a one-time payment for the complete system, and it’s yours to keep. Kidley+ is a separate, optional subscription ($9/mo) that adds the live coach, the journal that learns your child, and your kids’ story studios. You can use the system forever without it, and cancel Kidley+ any time.
What happens after the 250 founding spots are taken?+
The founding $14 price rises for later families. If you’re reading this and the page still shows $14, you’re still in time. Either way, whatever you buy stays yours to keep, forever.
What ages is Kidley for, and why those specifically?+
Kidley is built for ages 2 to 10. That's the developmental window where the "warm-and-firm" method actually works, because:
- 2-4 years: language is exploding, first big tantrums, sleep regressions, potty-training. The child can hear scripts but can't yet self-regulate, which is exactly when calm parental scripting matters most.
- 5-7 years: rule-testing, drop-off anxiety, sibling rivalry, screen battles. Anchor sentences and predictable limits become the spine of the household.
- 8-10 years: independence-seeking, friendship complications, lying, big feelings dressed up as attitude. Repair scripts and longer conversations replace short ones.
Why not under 2? Pre-verbal regulation is a different toolkit (mostly attunement and routine). Why not over 10? Tween years need a different approach focused on autonomy and identity. Both are on the roadmap but not in v1.
Every protocol includes age-band nuance, so the language adapts to your specific child within that 2-10 window.
Is this a course I have to finish?+
No. Kidley App is built like a field app: you open the specific moment you’re in and use the script or card immediately. The guides go deeper when you want to work on a bigger pattern, but nothing is gated behind “Week 1, Module 3.”
Is this gentle parenting?+
It’s warm and firm. Feelings are accepted; unsafe or stuck behaviour is still guided. The goal isn’t permissive calm; it’s a steady adult, a clear boundary, and a child who knows what comes next.
Will this work on a phone?+
Yes, the whole app reads beautifully on a phone, designed to be opened in spare ten-minute windows. The For Right Now mode and the pocket cards are short and scannable for quick refreshers; the When It’s Quiet deep dives are designed for longer reading on the sofa or in bed.
What if I shouted already today?+
Open the Repair Script Builder. The app includes repair language for exactly that. The goal isn’t perfect parenting; it’s helping you return to calm, own the rupture, and teach the next skill without shame on either side.
Can both parents use it?+
That’s the design intention. Both parents using the same anchor sentence, the same routine card, and the same repair language is the single biggest predictor of whether a pattern actually shifts. Access is per-household.
Is this medical or therapeutic advice?+
No. Kidley App is educational support for everyday parenting moments. Red flags and safety notes are clearly marked where parents may need additional specialist support, and the app tells you when to seek it.
Why is the launch price so low?+
Because we’re launching publicly and want the first families in early. In exchange they get the complete system at the lowest price it will be, $14, yours to keep, before the founding price rises.
Do I get future updates?+
Yes. Founding access includes the toolkit as it exists today and the updates as they are added during the launch window. You pay once. You keep everything.